Ford C-Max Facebook Page vs Toyota Prius

Toyota and Ford have Facebook pages for the Prius and C-Max.  The Prius page joined Facebook May 3, 2009.  The C-Max page started two years later on June 16, 2011.  The C-Max page is focused on the C-Max Hybrid/Energi.  The graph below shows the Facebook Page likes for C-Max and Prius pages since I started tracking it.  The data was collected on Oct 18, Nov 16, and the 16th of all other months (except July 2013, which wasn’t recorded).

dyerware.com


There’s also the talking about this page count on Facebook.  These numbers jump more radically from month to month.  It is interesting to note that the talking about this page has dropped off dramatically from Oct for C-Max.

dyerware.com


The most popular week for the Prius was February 26, 2012.  The most popular week for the C-Max was November 11, 2012.  Prius Facebook fans are more likely in Los Angeles in May but were from Bangkok Thailand every other month I’ve followed the Facebook page.  The C-Max Facebook fans most popular city has been Detroit every month except January 2013 when it was Boston, March and June and August 2013 when it was Los Angeles, April when it was New York City and May when it was in Istanbul, Turkey – that’s a strange one.  Facebook fans of the Prius are most likely in the 18-24 age group whereas C-Max fans are in the 45-54 age group.

Does Facebook help to predict the future of the C-Max?  I don’t know yet, but I’ll continue to monitor the Facebook pages for the two vehicles.

 

 

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The Latest on The C-Max MPG Story

USA Today reported tonight that the EPA is finally preparing to test a Ford C-Max in Ann Arbor, Michigan.  The paper said the EPA review is of hybrids that are capable of highway speeds on electric power alone.  They quoted Chris Grundler, EPA’s director of the Office of Transportation and Air Quality as saying, “This is a different type of hybrid, and we need to understand it.”

Earlier this week, Wayne Gerdes of CleanMPG wrote an article on his comparison of the Ford C-Max Hybrid and the Toyota Prius V, entitled “Ford’s 47 mpg City/Highway/Combined Hybrid Ratings Ring Hollow”.   There are comments on this article in the PriusChat forum too.  I blogged on these CleanMPG tests and more last month in “The C-Max MPG Saga Continues.”  Today Toyota issued a press release with the following quote: “Recently, editors of Cleanmpg.com tested the Ford C-MAX and the Prius v on a 365-mile-highway route at a steady cruise-control moderated speed. In this evaluation, the Prius v averaged 40.8 mpg and actually bested its EPA highway rating by 1.9 percent. On the same roads and using the same testing criteria, Cleanmpg.com editors stated that the Ford C-MAX averaged 35.5 mpg, which is short of its stated EPA rating by 24.4 percent.”

The test implemented by CleanMPG is more than a month old.  What’s interesting is now Toyota is involved in the dispute over the C-Max and the MPG controversy.  I think it most likely means that the C-Max is viewed by Toyota as possibly hurting their Prius sales in the U.S. rather than just growing the hybrid marketshare of the vehicle market overall.  According to Mr. Gerdes, “To give you an example of how much effort has been expended on ‘Beating the Prius’, a search of Ford’s media site using the term ‘Prius’ reveals 4,380 results as of this afternoon [February 25, 2013].  That seems excessive given Toyota’s media site shows 0 hits for the term C-MAX and just 13 when inquiring on the Fusion.”  As of today, Toyota is now mentioning the C-Max.

The Detroit News reported today that San Diego based Robbins, Geller, Rudman and Dowd and Redlands based McCuneWright, two California law firms, are consolidating lawsuits against Ford alleging “false and misleading” marketing for the C-Max.  The paper quoted a partner at McCuneWright, Rich McCune as stating, “There’s a lot of really unhappy people…We’ve received hundreds of calls from the few newspaper stories that have been around.”  I couldn’t find the new consolidated lawsuit at either firm’s website, but the original complaint filed by McCuneWright at their web site still states that the C-Max is sold by Hyundai rather than Ford as I reported in December.  Although it wasn’t reported by the Detroit News, there are other law firms interested in filing complaints against Ford.  Morgan & Morgan with offices in Florida, Georgia, Mississippi and Tennessee has been soliciting disgruntled C-Max and Fusion Hybrid owners and lesees.  Mehri & Skalet PLLC in Washington DC has also been soliciting owners.

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Consumer Reports: C-Max Hybrid Technology Impressive, Ford Ranked Low (23rd)

2013 Ford C-Max Energi

Consumer Reports said 2013 Ford C-Max hybrid technology is “impressive”

Consumer Reports said, “Ford’s latest hybrids, the Fusion Hybrid and C-Max, are impressive” in the report, “Who makes the best cars.”  Because the C-Max Hybrid and Energi are new models, they didn’t affect the ranking.  Consumer Reports ranked Ford 23rd, quite low, in a brand “report card” (Lexus, Subaru, Mazda, Toyota, Acura, Honda, Scion, Audi, Infiniti, Mercedes-Benz, Kia, BMW, Nissan, Cadillac, Hyundai, Volkswagen, GMC, Chevrolet, Volvo, Mini, Buick, and Chrysler were ranked higher, in that order).

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