U.S. Ford C-Max Sales vs. Toyota Prius V & Plug-in Sales

This blog compares Ford C-Max sales with it’s closest competition, Toyota Prius V and Plug-in.  Ford compares the C-Max Hybrid and Energi most often with the Toyota Prius V and Prius Plug-in Hybrid.

Ford C-Max Energi sales are off 32% from November 2013.  Prius Plug-in sales continued to drop too, down 59% from November 2013.  The Ford C-Max Energi sold more than the Prius Plug-in for the fourth consecutive month.  Ford C-Max Hybrid sales are off 11% from November 2013.  Prius V sales were up 12% in November from 2013.

The Prius is the most frequent trade-in for the C-Max.  The Toyota vehicles are the most similar drivetrain, technology, and passenger/cargo-type vehicles available to compare with the C-Max Hybrid and Energi. The data was obtained from autobloggreen.  The Ford C-Max Hybrid started shipping in late September and the C-Max Energi first shipped in late October 2012.









11 thoughts on “U.S. Ford C-Max Sales vs. Toyota Prius V & Plug-in Sales

  1. Pingback: Ford C-MAX Energi Plug-In Hybrid Rocks The Fuel Efficiency | Tim Batchelder.com

    • I agree. We’re also not sure whether the full 2000 vehicles for GE have been delivered yet, so you cannot really subtract them from the count I suppose. Part of the reason for low Energi sales was low inventory but I’m also surprised how many pick the Hybrid over the Energi. If you have a garage with a place to plug-in, can get by with less cargo space of the Energi, why wouldn’t you choose the Energi over the Hybrid? The tax advantages, parking and HOV lane advantages, etc. I don’t see why the Energi isn’t selling much better. In California the Energi can be less expensive plus you get all those perks.

      • why aren’t they selling better? could it be no advertising? i’m east coast. and no ford ads, including the ford family of cars ad in the movie theatre last month even showed a cmax. i love my engeri. the prius plug-in is not sold here in nc, ford should be taking advantage of these 6 months and really develop a loyalty.

      • I agree with you. I had my Energi two weeks ago and my dealer told me how he regrets to not have ordered more. I was going to buy a Prius V, but after I drove the C-Max, I was sold. It ‘s really not the same driving. The C-Max is a lot more fun to drive.

  2. There are two reasons that I really didn’t consider the Energi. First the lack of cargo room, and secondly the price. I bought my C-Max Hybrid SE (with package 603A and cold weather package) for about $25,300 plus tax. In my first 6 months of ownership I used almost exactly 100 gallons of gas or about $350 total. If I only spent half as much for gas and electricity for the Energi, it would still take me almost a decade to safe money on gas with the Energi. Now many people drive twice as much as me, so their payback period would be half as long. Plus, because Ford just put a #3,000 rebate on the hood of the Energi, the Energi and the Hybrid SEL are similarly priced.

  3. I have been silently reading and learning all I can about the C-Max energi, from this site and others, and I finally bought one nearly two weeks ago. I am very happy with the purchase !

  4. My prius get about 54 mpg will the cmax energi get that do you think .I like the ride in the energy better
    Im close to buying one but afraid of the low mpg on the sticker . I don’t want to go to 30 mpg
    Any thoughts

    • It isn’t clear which of the four Prius models you have (V, Liftback, C or Plug-in). There is a blog at http://cmaxchat.com/?p=1675 with this chart from Wayne Gerdes http://cmaxchat.com/?attachment_id=2110. No matter what Prius model you own, if you’re driving with gasoline, you should be getting better mileage than driving an Energi with gasoline. If you’re using electricity for fuel, it’s an entirely different story. Assuming your driving at 54 mpg was steady-state and you have a Liftback, the C-Max Hybrid should be at roughly 45 mpg (see chart) and the Energi is probably a little worse, but wasn’t tested. Most of our mileage has been with gasoline (once our lease ends on the Leaf, that will change). However, our lifetime MPGe with more than 20,000 miles on the Energi is currently 46.3. If you have access to free EV charging, especially if on a regular basis – like your workplace, then the cost of fuel for driving the Energi would be far less than any Prius except perhaps the Plug-in, where it would depend on your commute distance, etc. If most of your driving will be on electricity, then the Energi would most likely be less expensive for fuel. There are a lot of factors to consider to determine your fuel costs, such as the cost of electricity at your home – assuming you charge there. There are other factors to determine if buying an Energi is right for you. Right now, Energi’s are being discounted dramatically. I also like the interior of the Energi much better. All the best in your buying decision.

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