An estimate of November Ford C-Max Sales was announced during the LA Auto Show and reported by several publications. Ford said its hybrid sales will exceed 6,000 units in November. This beats its previous monthly hybrid sales record of 5,353 units in July 2009 at the height of the U.S. Government’s Cash for Clunkers incentive. Of those November sales, at least 4,400 will be the C-Max Hybrid and Energi according to the Sacramento Bee (article is no longer online).
According to AutoEvolution.com, in the first nine months of 2012, Ford’s U.S. marketshare of electrified vehicles (hybrid and/or electric) was 5.2%. With October’s burst in C-Max sales, the monthly marketshare grew to 11.8%. Michael O’Brien, Ford’s electrification marketing manager said: “Toyota has been a strong reputable player for so long… We’re not first to market, but in many attributes we believe (Ford’s) products are best to market.”
According to GreenCarReports.com, 64 percent of C-Max sales are sold to buyers previously loyal to another brand, called “conquest buyers”. The Sacramento Bee reported that 11% of these conquest buyers were Toyota owners and 8% percent Honda owners. The Bee reported that the Toyota Prius hybrid is the most common trade-in for the C-Max. The Honda CR-V is the second most common trade-in. Ford said that one fourth of C-Max sales were in California. Los Angeles was the best-selling region.