According to Ford, more than three out of four C-Max customers choose the hands-free power liftgate. The hands-free liftgate is available only for the Hybrid SEL and Energi. It also requires the 301A and 302A equipment group packages. These options add $3,110 to the price of the Hybrid SEL and $2,890 to the price of the Energi model. Ford also states that 27% of customers choose the panoramic fixed-glass roof, a $1,195 option. According to Ford, C-Max vehicles equipped with technology packages move off dealer lots three times faster than those without.
Ford hybrid sales in the first quarter of 2013 increased 324% over the first quarter of 2012, in part due to the introduction of the C-Max Hybrid and Energi last fall. Although the C-Max is selling well in California, one-third of all sales are in the Midwest, where hybrid sales have historically been lower. The Prius and Honda CR-V remain the top two competitive trade-ins for the C-Max. Conquest sales, sales to customers owning another brand, have stayed above 60 percent since the C-Max was first sold in 2012.