C-Max Buyers Load Up On Options

 

C-Max Energi Panoramic Sunroof

Ford C-Max Energi with Panoramic Fixed-Glass Sunroof

According to Ford, more than three out of four C-Max customers choose the hands-free power liftgate.  The hands-free liftgate is available only for the Hybrid SEL and Energi.  It also requires the 301A and 302A equipment group packages.  These options add $3,110 to the price of the Hybrid SEL and $2,890 to the price of the Energi model.  Ford also states that 27% of customers choose the panoramic fixed-glass roof, a $1,195 option.  According to Ford, C-Max vehicles equipped with technology packages move off dealer lots three times faster than those without.

Ford hybrid sales in the first quarter of 2013 increased 324% over the first quarter of 2012, in part due to the introduction of the C-Max Hybrid and Energi last fall.  Although the C-Max is selling well in California, one-third of all sales are in the Midwest, where hybrid sales have historically been lower.  The Prius and Honda CR-V remain the top two competitive trade-ins for the C-Max.   Conquest sales, sales to customers owning another brand, have stayed above 60 percent since the C-Max was first sold in 2012.

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Ford C-Max Sales Up 18% From February

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Ford C-Max sales were up 18 percent in March from February 2013

Ford C-Max sales were up 18 percent month-to-month with 3,769 vehicles sold during March 2013.  The break down between C-Max Hybrid and Energi sales wasn’t disclosed in the press release.  Ford vehicle sales were up 6 percent from one year ago.

dyerware.com


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